A new report by Business metrics firm
RJMetrics says the average post has less than +1, less than one comment
and is re-shared less than once on Google+ – indicating the social networking does not see much of action.
RJMetrics' report further reveals that
an average Google+ user posts once every 12 days, whilst 30 percent of
all user make on post never make second. And even after a user has
posted five times, there's still a 15 percent chance the user will never
post again. Visitors are spending average three minutes a month on
Google+, as compared to average 405 minutes per month on Facebook, adds
the report.
“From what we can see from the outside looking in, Google Plus
has a long way to go before it becomes a real threat to the social
networking landscape. While user growth is strong, it is unclear how
much of that is driven by tie-ins with other Google products,” says the
report.
“At the end of the day, Google Plus
simply does not show the same level of ravenous user adoption and
engagement that we've seen in other social networks such as Pinterest
and Twitter.”
The new report shows Google+ isn't
making the grade, even after Google's massive marketing campaigns and
other related efforts. Also, it is unlikely that users will start using a
new social network extensively, when most of the comments/likes,
sharing are still happening on Facebook.
That being said, Facebook did manage to take away Orkut users when it arrived in India. But then Facebook
offered a completely new experience, being more dynamic and
entertaining. Google+, however, hasn't provided anything “new” in that
sense.
Do you also think Google+ is boring? Let us know in the comments section below:
Source: RJMetrics
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