The increasing popularity of smartphones and Internet-enabled feature phones has now started to give serious competition to the traditional sources of entertainment – TVs and newspapers, says a study conducted by online audience and ad measurement platform ViziSense.
The report reveals about 2 crore of the estimated 4.8 crore mobile Internet users in the country have shifted 50 percent of their newspaper and TV time to their mobile phones, and what's being consumed is – entertainment, including all categories of news, travel and sports.
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